This year COVID-19 pandemic has reshaped peoples’ buying behavior drastically. According to the data collected by IBM’s U.S. Retail Index, the pandemic has altered the focus from physical stores to online shopping portals/apps by roughly five years.
The holiday season is around the corner, and as a Magento store owner, you should get ready for the rush.
It is that time of the year when your store could make up to 40-50% of its yearly sales. You can feel the excitement in the air and the crowd on the streets, and most of all, this year on your online shop.
People never fail to surprise their families during the magical holiday season. Due to COVID-19, people have gone through a lot, and to make up for all the lost moments of this year, the craze for shopping and surprising near and dear ones is undoubtedly one of the obvious things.
Moreover, many don’t know where to go shopping to avoid crowds and maintain social distancing.
What is a better opportunity for you and your online shop to make your customers happy in this uncertain time?
It would be best to make everything easy and accessible to them – from gift ideas to fast shipping, easy returns, intuitively designed website, etc.
- COVID-19 has heavily accelerated the growth of e-commerce; according to an Adobe report, total online spending in May hit $82.5 billion, up 77% year-over-year (YOY).
- In the coming month, the biggest shopping days of 2020 are approaching. Big or small brands will have massive traffic on their sites, and 7 billion shoppers will be equally ready to spend huge on holiday gifts and essentials.
To take most out of your eCommerce site, how much are you prepared to welcome Holiday Sales 2020?
Quick Tips for getting your Magento store ready for Holiday 2020.
Redecorate Your Magento Store
While decorating your house for a Christmas or Halloween party, you add some props and adjust the existing ones to create a festive vibe. The same goes for your Magento store; you can redesign your store according to the sale season to attract customers and let them feel the vibe of season, sale, and discount.
You can delight customers with engaging elements like:
- Adding labels on various products/categories showing discount rates.
- Adding pop-ups showing gift cards or promotions.
- Customizing category page by showcasing bestsellers, and highly discounted/rated products.
- Adding call-to-action buttons for laid-back support.
- Enable easy filtering/sorting options for products and categories.
Optimize the Site Performance
The holiday season surplus the number of customers visiting your store, you should be ready with an advanced plan where you need to check up on your site’s performance-
- Use PHP7 rather than older versions
- Mobile-friendly website
- Check various failure points related to SSL traffic or random-access issues.
- Image optimization
- Allow flat categories and products to speed up the website.
- Ensure proper server configuration for faster response
- Install Magento’s SEO-friendly extensions to improvise your digital presence
Improvise Customer Experience
This time as a store owner, you have plenty of opportunities to forge stronger ties with your customers in the post-COVID-19 era. Customers’ interaction with various online platforms has increased, and they highly depend upon the experiences they receive while shopping online.
You need to reimagine the post-COVID-19 world as a customer and meet their needs considering-
- Contactless and Hassle-free deliveries
- Reach out for immediate support
- Enable cart abandonment notifications for admin
- Update third-party extensions
- Evaluate overall store experience
- Improvise recommendation criteria based on customer data
- Enhance site search
- Evaluate error tolerance for search bar
- Optimize the checkout page
- Automate shipping and have clear return policies.
- Add intuitive feedback forms.
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This year businesses and customers are looking forward to the holiday season with greater expectations. 2020 has created a whole new wave of shopping, and once it is over, the legacy of changed shopping behavior will continue.
As a store owner, make sure you take holiday readiness with a step-by-step approach. Contact us today for a quick Magento store evaluation.
Our certified consultants and developers will ensure that you welcome your jolly shoppers with utmost ease and confidence.
