When we talk about the eCommerce industry or retail experience, digital merchandising is at its heart. Almost every retailer wants to convert its visitors into buyers through the right product placement and recommendations.
But managing and updating each segment of your online merchandising manually seems like a real head-scratcher. This is why many retailers decide to switch to automated merchandising programs. With the right tools and technology in hand, one can align customers’ preferences and drive conversions.
You may find many platforms delivering relevant product recommendation features but, the direct way to utilize digital merchandising starts with choosing the right platform.
Recently, Magento, along with Adobe, has launched AI-Powered Product Recommendations to help customers discover relevant products, thus creating engagement and increasing conversions.
AI Product Recommendations powered by Adobe Sensei
“With the release of AI-powered product recommendations, our fast-growing merchants can easily automate product recommendations to deliver a differentiated eCommerce experience. This also frees up valuable time, allowing brands to refocus resources on other ways to grow the business.”, highlighted by Magento post the launch.
Here are some benefits of integrating Magento’s AI-powered product recommendations:
AI-driven Retail Features:
As the AI-powered Adobe Sensei automatically analyses the behavior of visitors, it produces accurate product affinities through multiple machine learning algorithms.
Different Recommendation Types:
Nine different product recommendation types are available based on trending, viewed, viewed-bought, more like this, most purchased, and recommended for you.
Auto-Distributed Page Tagging and Catalog Sync:
Storefronts are tagged with no coding i.e., no development required, and everything is deployed correctly to make it an effortless task for the merchants. Additionally, the automatic catalogue is synced to a dedicated cloud service to divert processing from the Magento server.
Integrated Merchant Interface:
With a merchant-embedded interface, they can easily create, manage, and deploy product recommendations directly from Magento Admin.
Streamlined User Workflow:
The product recommendations could be implemented in clear and well-defined steps, and once the feature is activated, merchants can start recommending products to their visitors immediately.
The Product Recommendations are available on Magento Marketplace for the Magento Commerce merchants at no additional cost. It is compatible with version Magento 2.3 and up.
To learn how to make most of the Magento Commerce and its AI-powered product recommendations, avail a free business consultation with our functional and technical experts.
