Recent disruption in the health industry due to the COVID-19 pandemic has mandated store enhancements for chemists, hospitals, and care centres to support customer wellness.
The increasing adoption of digitalization has propelled the e-pharmacy market to adapt to powerful eCommerce platforms and solutions. This blog will direct you towards a list of custom Magento solutions developed for the UK-based e-pharmacy store to help them improvise customer experience during the COVID-19 upsurge.
Online Pharmacy Store in the UK- Background
Equipped with drugs from all top brands, the e-pharmacy store works in a highly competitive environment. They aim to provide quality services to customers on time at affordable and discounted prices.
Experts in Custom Magento Development:
Having developed Magento eCommerce stores for 200+ brands, we at Aktiv help brands elevate customer experience based on their goals, territory, and target market.
UK-based E-Pharmacy Store was yet another Magento Ecommerce Development project where we have incorporated custom solutions to meet the needs of their clients during the pandemic.
Twin Product Concept: Increasing Product Reach
The e-chemist store wanted to run a digital ad campaign to market its services across multiple locations with various discounts. So, we tweaked the existing functionality of Magento, wherein the same product will be accessed through two URLs. As a result, they could showcase discounted prices on Google Ads, sticking to their original price on the e-store to attract new users.
Custom CSS Grid: Enhanced Product Display Layout
We have customized the CSS classes for product attributes to let the online pharmacy store highlight-
- Products in Demand
- Discounted Products
- Suggestions based on previous purchases.
Subscription Order: Re-Ordering Made Easy
To let their existing customers avail hassle-free deliveries of regular doses, we developed a custom subscription option that would allow customers to select the subscription cycle (7/14/28/etc. days). Once a user creates an order, the subscription option is automatically configured with that order. The subscription option will repeat the order as per the selected cycle; concurrently, the payment will be deducted from provided credentials.
GetAddress API Integration: Quicker Checkouts & Higher Conversions
We have integrated the postcode extension of the UK with the e-pharmacy store to auto-fetch the shipping and billing address for customers. It would eventually cut down the checkout fields for customers, as the API integration will auto-complete the address field.
Restrict Product for Limited Time: Following Customer Safety Protocols
The UK government has regulated the use of various products like Morphine to minimize the risk of addiction or drug syndrome. So, we have integrated a unique feature in the Magento store where the user account will lock that particular product for a specific time post its purchase.
Sign-up on the Checkout Page: Easy Account Accessibility
To enhance the customer checkout process, the online pharmacy store in the UK lets their customers place an order without creating an account. As soon as they have placed the order, we have customized a Popup for account creation to help users access other store features.
Technical/Code Enhancements for Online Pharmacy Stores in the UK
We have used SCSS instead of default Magento to benefit from extended functions of CSS like color manipulation, math functions, variable interpolation selector, etc.
When it comes down to running an online store, Magento is undoubtedly an investment worth considering. Similarly, to personalize the customer experience for your eCommerce store, considering a Custom Magento Development Agency is a must.
If you are running an online pharmacy store in the UK or any other part of the world, we can help you customize your store according to government regulations and protocols. Schedule a demo now!
To learn more about our custom eCommerce development in various domains and industries, get in touch with our consultants.
