CPQ for Sales: Achieve 25% Increased Revenue & More….
Still not offering personalization options to your customers, then, here’s a little wake-up call:
71% of potential leads will probably be frustrated with limited choices.
And guess who’s left to clean up the mess? Your sales reps—struggling to close deals with one hand tied behind their back.
72% of customers only bother engaging when they feel like a brand gets them. So if your team’s still throwing out generic pitches, they’re probably hearing crickets. (Src)
Yep, that’s real money walking out the door, all because your sales reps don’t have the tools to hit the right notes, leaving them in FOMO.
So, if you are looking forward to offering customization options, keep reading—you won’t want to miss this. Trust me, it will be worth your time.
Your sales reps’ success and ultimately your business growth is tightly intertwined with how well they can cater to customers’ personalized needs.
Without the right tools, your sales reps are left scrambling to handle product personalization requests, often missing out on opportunities and slowing down the sales process.
CPQ (Configure, Price, Quote) mechanism simplifies the process of generating accurate quotes for complex, customizable products in no time.
Before we dive into the specifics of CPQ software and all its marvels, let’s address your sales reps’ FOMO.
Let’s take a closer look at what your sales reps are really up against.
You walk into your favorite nearby pizza joint, craving a good meal, and the salesperson standing at the till says, “Want to make it your own? Choose your base—wheat, multigrain, or quinoa—and let us know what size you’re feeling today.”
Now, imagine if the sales rep at the pizza counter had to manually look up the price of each topping and customization in a catalog before entering it into their system. After all that, they give you a custom price, and you pay. But when your order arrives, you realize they’ve missed some of the toppings—frustrating, right?
Customers already expect it in retail stores and food joints, where they can tweak their orders to fit their exact needs.
But talk about bringing that same level of customization to your online customers.
Whether it’s designing a custom t-shirt to gift a friend for their birthday or ordering made-to-fit furniture for a new home, people crave those personalized options.
When your sales reps fail to offer accurate pricing and quotes for the personalization request, your customers might just move on to someone who will.
Let’s turn that frown upside down and discuss CPQ for Sales.
How CPQ Improves Sales Reps Performance?
I’m sure you might have seen your sales reps juggling multiple spreadsheets, scrambling to calculate the right price, and maybe even hoping they’ve configured the product correctly.
All the while, the customer is waiting, getting impatient, and might already be browsing your competitor’s site. Not fun, right?
CPQ Software: Your Sales Reps’ Sidekick!
Just as Batman has Robin, Joey has Chandler, and Sherlock has Watson, sales reps with CPQ tool will never lose a battle against complex product configurations.
Here’s how:
Configure Complex Products:
Say a customer wants a custom-built desk with specific dimensions, materials, and finishes. CPQ helps your rep easily configure these customizations without needing to guess or manually adjust anything.
Complex product structures often mean pricing gets tricky. Using CPQ for Sales, your reps don’t have to worry about underpricing or missing out on important details. CPQ calculates everything based on the customizations and gives an accurate price every time.
Send Instant Quotes:
Once everything’s configured and priced, CPQ generates a fully detailed, accurate quote for a customer in minutes. The quote includes everything—from the custom dimensions of the desk to the exact pricing, nothing will be missed from the configuration.
But that’s not all—CPQ Software goes beyond just the quoting process.
Like I said earlier, CPQ for Sales is like what sidekicks are to superheroes,
CPQ integrates seamlessly with the manufacturing workflow, and all the product personalization details (Bill of Materials) get handed over to the production team, ensuring they know exactly what to build and deliver.
So, what does it mean to have CPQ for Sales Team?
Finally, the product configurator app handles the heavy lifting, so reps can focus on serving customers better.
Eliminates the “let me get back to you” awkwardness between your sales reps and customers.
Instant quote generation means, no delays, just deals.
With CPQ feeding accurate details to production, customers get the right product—no surprises!